Things I'm Learning in Business

How much should I charge for my product or service? Big Picture Positioning: You never price your product in a vacuum. You need to look at the big picture of your business and see where this fits in. Is this an entry level offering that will lead into higher priced offerings or is this your premium, flagship product that you want to charge a high price for? Broader Positioning: How do you want to position your whole business in the marketplace? Do you want to be like Walmart that has super high volume and low low prices or do you want to be like Bergdorf Goodman that has smaller volume and higher prices and fewer customers? Quantify the results you're promising: Remind people of the value. What's it worth to you to sleep well over the next three year. Deliberately translate the products or services you're offering to things with real value, time, love, money, or health. Ask yourself, What result are you helping people achieve and how can you translate that value into mo...

GET CLEAR What do you want? financially, what do you want your schedule to look like? How does running your business look? What do you want from this program? What do you want from your business? What do you want from your life? I want residual income. I want to make money while I'm at the doctor's office with my friend, while I'm helping by reading to kids, by serving in the school, while I'm playing with my kids. I want to impact millions of lives. I want to be able to serve on many different levels. I want to affect generations. I want to take the summers off. I want to schedule my own time. Why do you want it? Purpose has power. Purpose creates drive. Everything is Figuroutable if you have the what and why figured out. Reasons come first, answers come second. Have a purpose driven business. Consciously and Intentionally make your business about more than just money. Use your business to create change for people, for the community, and for the planet. ...