Lesson 4: Premium Brand Position
List three brands you admire. BRAND #1. Downeast Clothing BRAND #2. Trim Healthy Mama BRAND #3. Rare Faith BRAND #4. Calm What emotions or feelings immediately come to mind when you think about each of those brands? How do you feel about yourself when you’re experiencing that brand? In other words, when you’re on their website, purchasing from them, reading their emails, using their product or service, talking about them to other people or dealing with their customer service - how does that brand make you feel? Downeast Clothing- I feel happy and like I'm going to be treating myself to stylish clothes and modest fit. I feel like it's premium, yet affordable. I feel like the staff is always helpful, friendly, and knowledgeable. I feel feminine and playful and beautiful when I wear their clothes. I feel like I made a good purchase or spent my money well. Trim Healthy Mama- I feel like I'm taking care of myself. I feel fun and feel like I've finally found a way t...