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Lesson 3: Ideal Customer Avatar

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Think of your ideal customers. The people you love to serve. What do they have in common? Members of the Church of Jesus Christ of Latter Day Saints Believe in Jesus Christ and try to be like him Love their families Accept and Receive Callings Understand they have a purpose on the Earth Understand that they can have eternal relationships Understand that they must repent to become like Christ and live with God again. They are looking for opportunities to serve and grow. They feel like they have a lot on their plates. They are trying to find balance without stimulants. They are trying to do their best. They have faith in the Savior, Jesus Christ. They believe that they can pray and receive answers. They have friends who are members and non-members.. They have family members who have left the church. They have family members who have joined the church. They are concerned with their posterity and ancestry. They have copies of the scriptures and tools to study and grow th...

Lesson 2: Your Profit Picture

Profit Picture: Which products or services are the most profitable? Not necessarily financially, but emotionally, and spiritually too. If something makes money but your heart's not into it and it creates a lot of stress for me and my team, it is not sustainable. Will this endeavor be enjoyable? Serve my people? Follow my values? And make Money? All business is, is an exchange of value, you provide value and in exchange, money is given, which has value. Sweet Spot-What you most want to deliver meets with what your customers most want to buy. "Your greatest vocation in life comes from where your joy meets the world's greatest need." -Frederick Beauchner Strengths are things that come so naturally to you that when you do them, you actually feel stronger, you feel energized, you feel alive, and simultaneously you want to do for other people. What's my customer's dream scenary when interacting with my product? What would make them say, "Oh my goodn...