Lesson 5: Leveraging Your Uniqueness
When it comes to selling, facts sell, stories sell. Stories make people feel things if they're told right. Write down at least 10 things you love: quirks, passions, hobbies, guilty pleasures, hidden talents, secret obsessions. Maybe you’re like me and love zombie movies or Game Of Thrones. Perhaps you love cheese, animals, silent films or collecting trains. These seemingly trivial details can make a real difference for your business, help you separate yourself in a sea of sameys, and help you you genuinely bond with your customers. 1: Food (Creation & Experience)-Especially colorful, exotic, interesting foods. I love to prepare it, cook it, and eat it. I love simple foods and fancy foods but most of all, it has to be good. Good. Clean. Food. Food that feels like it's giving me life and loving me. 2: Animals (Models for a good life)- I love to watch animals, pet animals, and learn from them. I feel as if they teach me about my unique attributes and that I can see a smal...