Pricing Sweet Spot

How much should I charge for my product or service?

1. Big Picture Positioning: You never price your product in a vacuum. You need to look at the big picture of your business and see where this fits in. Is this an entry level offering that will lead into higher priced offerings or is this your premium, flagship product that you want to charge a high price for? Broader Positioning: How do you want to position your whole business in the marketplace? Do you want to be like Walmart that has super high volume and low low prices or do you want to be like Bergdorf Goodman that has smaller volume and higher prices and fewer customers?
2. Quantify the results you're promising: Remind people of the value. What's it worth to you to sleep well over the next three year. Deliberately translate the products or services you're offering to things with real value, time, love, money, or health. Ask yourself, What result are you helping people achieve and how can you translate that value into more time, love, money, or health? My product literally saves people's lives. It allows them to live consciously and create the life they want with help from Jesus Christ. It also helps build a real relationship of unconditional love for themselves and others. An alternative to buying my program could be going to therapy to learn how to love yourself for (this many weeks) for this amount of $, along with the money they'd spend on several books that teach on this topic (hundreds of dollars) and a lot of wasted time living unintentionally, which has a high cost. Let's say, you spend 20 years going to work, coming home, and watching TV all night. Let's say God has a plan for you to start a business with a skill you have and it takes your evenings for 5 years. You spend your weeknight evenings for 5 years and create, with God, something you love that will serve the world, lets say you charge $50 for that widget and you begin to generate a steady customer base. You find that for the next 15 years, you are able to expand your widget making business, hire a bunch of people to help you (support other people's families), live a purpose driven life you love, and are making a lot more money than you once did when you worked and came home and watched TV. After 15 years in business, your company is generating a million dollars of profit per year. Your family works in the business, gains invaluable skills, and you are capable of giving, saving, and spending, your relationships are great, because you're coming from a place of love, and you are fulfilling your purpose in this life. How can this be bad? How can the benefits be measured? What is your offering really worth to your customers over time.